By Passionate People

We believe that the walls of a room affect how we feel. You'll find the perfect wallpaper and prints for you in our collection. We are passionate about helping you transform your home to reflect your personality.

Our story

The idea of Photowall was born in 2006 when brothers Niklas and Charlie Johansson realised that the selection of personalised wall art on the market was relatively limited. With their technical background and a keen interest in design, they decided to try something new – printing wallpaper digitally. Without any previous printing experience, the brothers bought their very first digital printing press in 2006 – and Photowall was born! A company focused on quality, creative design and custom-made products. Today, Photowall is a well-established company with offices and its own wallpaper production site in Stockholm. From the very beginning, it has been driven by the desire to create and constantly test new ideas.

Creativity and design for you

Our customers style their interiors with wallpaper and canvas prints they love and that express their unique personal style. We are always on the lookout for new designers, famous brands and innovative illustrators so we can offer the most inspiring wall designs. We want to give everyone the opportunity to express their creativity on all their walls with just the right personalised motifs and patterns.

We heart innovation

We see walls as a giant canvas where our customers can be creative with colours and shapes. Digital printing technology makes it possible to create almost anything, whether it’s a personal photo, a wallpaper pattern that covers the entire wall or a print. As a fully digital company, we can instantly print a unique order to your measurements.

Made in Sweden with love

At our creative headquarters in Stockholm, we have both our offices and our wallpaper production site, and our products are always manufactured with the greatest possible attention to detail. We keep production close so we can assure the quality of our products and know that everyone in production is happy and doing well.

We hope you care about the environment as much as we do. Please see our environmental policy to learn more about what we do to minimise our environmental impact.

Your home tells the story of who you are or who you want to be. It reflects you, your likes and how you want to be seen by others. It's a place where you feel safe and where you’ll spend most of your life. We believe that the walls of a room affect how we feel. That's why our mission is to help people fill their walls with more than simply a painted colour. Either you'll find the perfect wall art for you in our collection or we'll make it. With passion and attention to detail, it is our pleasure to help you transform your home to reflect your personality. Regardless who you are and what you like, we think being more personal makes life more fun.