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Bright, vivid colors in Erica Jacobson's first wallpaper collection

Bright, vivid colors in Erica Jacobson's first wallpaper collection

Bright, vivid colors and graphic elements have become Erica Jacobson's hallmark.She finds inspiration throughout the entire world from art, books, and people to fabric patterns and typography. She describes her new collection - In My Mind collection as playful, warm, and full of energy. We met up with Erica Jacobson to ask her some questions about the wallpaper collection and the creative process behind the creation.What does your creative work process look like?I usually go to art exhibitions and look at a lot in books and some things on the Internet when I start a job; I might need to read up on the subject I am going to work with. After that, I put it together in a mood board to focus on a feeling in both form and manner. Then I make a lot of drawings by hand, using only black pen and black gouache. The drawings are scanned and then I color them digitally.How come you start by drawing in black and white?I want it to feel handmade because every brush stroke and pen stroke should get a living expression.I make several black and white drawings to give myself a quantity to choose from. Most often it is the sketchier drawings that are good; they are a little unconscious. If you try to correct it and do it "properly," it is easy to lose the feeling in the expression. If I want to use color directly, silk screening is my favorite technique because I can fill large surfaces and shapes with color.Where do you get your inspiration?I am inspired primarily by art, travel, colors, and designs. Exciting people, vegetation, silk screening, and typography. Right now I am looking at Vogue covers from the 1930s and fashion designer Yves Saint Laurent's collections during the 1980s. Artists such as Matisse, Sonia Delaunay, Niki de Saint Phalle, and Marina Abramovic also inspire me.

Grey Gardens - a magnificent and mysterious collection of surrealist wallpaper patterns

Grey Gardens - a magnificent and mysterious collection of surrealist wallpaper patterns

Beata Boucht's detailed illustrations are characterized by her playful and surreal visual style. In GREY GARDENS, Beata Boucht worked specifically with unique oversized patterns to really enhance the feeling of being cloaked under a leafy weeping willow or being surrounded by a dense primeval forest.The collection draws inspiration from myriad sources but especially from the wild garden in the movie Grey Gardens, a film that depicts its eccentric protagonists at home in their decadent mansion in East Hampton, New York. The distinctive collection is home to many motifs such as an array of decorative leaves from various landscapes all over the world, selections of intricate and richly detailed flowers, as well as deep dives into the extensive and ornate veins of leaves and plants. The designs utilize a carefully balanced colour palette that emphasizes the boldness of its subjects while still yielding a surprisingly calm expression.“I wanted to create wallpaper patterns that would endure and that I wouldn’t tire of. Patterns you can lose yourself in and where you are constantly discovering something new. A place where you can find respite in the details and where your eyes get lost in the fantasy of the landscapes, finding a new kind of calm in the midst of the untamed wilds”, remarked Beata Boucht.A self-described maximalist, Beata’s artistic process consists of using various techniques and materials to create deep and complex patterns by working on a piece in several layers. She starts out with pencil drawings done by hand and then adds colour with watercolours or gouache, finalizing the piece with collage techniques and digital processing."I think we will become more courageous, more daring in our ability to express ourselves, and become more personal when we decorate our homes in the future," said Beata Boucht.The GREY GARDENS collection gives your room a feeling of magnificence with its grandiose settings. The captivating motifs create a brilliant spatial dynamic full of rich details that are impossible to resist.The GREY GARDENS collection consists of seven wallpaper patterns and nine posters that are all available exclusively at Photowall.

Illustrator Saga-Mariah Sandberg's wallpaper collection evokes the feeling of spring all year round

Illustrator Saga-Mariah Sandberg's wallpaper collection evokes the feeling of spring all year round

Drawing upon nature as her primary source of inspiration, Saga-Mariah Sandberg creates whimsical and detailed illustrations that depict various Swedish nature scenes. Each pattern is delicately painted by hand to reflect nature’s own distinctive range of colours. The designs represent a particular biotope and are evocative of their unique plant and animal life.The title of the collection, DAWN CHORUS, refers to the morning song of the myriad spring birds of the forests, a choir of life that sets the mood for the entire collection. All of the motifs are designed with the colours distinct to nature’s vibrant palette and draw from historical nature sites of majestic Swedish landscapes.Saga-Mariah Sandberg's wallpaper patterns let us not only experience the beauty and diversity of nature, they also inspire us to discover the nature that constantly surrounds us. The Forest Meadow pattern takes us on a visit to a Swedish spruce forest, a place full of deep, vivid colours that contain a thriving ecosystem of bluebells, anemones, and lilies of the valley. The Fern Garden takes inspiration from old school posters as it depicts a gently shaded garden before and after the rain, as the resident garden snails peer outwards though a slick maze of ferns and mosses.The DAWN CHORUS collection invites the very aesthetic of nature straight into your home. The clever combinations of bright colours and natural scenery creates an airy, Scandinavian expression with an elegant personal touch. And if you’re looking for a more snug and cosy feeling for your room, we recommend going for the darker wallpapers.

Interview with Illustrator Saga-Mariah Sandberg

Interview with Illustrator Saga-Mariah Sandberg

Can you tell us more about the inspiration behind the DAWN CHORUS collection?I was really inspired by the first signs of spring and summer that we’re always looking for when the seasons turn: those first blooming flowers or the burgeoning trees, those initial signs we see in gardens and forests. The birds returning to their nests and the gentle flowers that provide the ecosystem with nourishment.Dawn Chorus" specifically refers to the choir of birds that all let loose their song in the mornings, one of the dearest signs that spring has returned! Waking up to a soundscape of birdsong after a long and cold winter is an absolute delight to experience. Here in Sweden we still celebrate the old tradition known as "Gökotta" where in the spring you get up in the early morning to listen to the first song of the cuckoo.What does your creative work process look like?I typically get started with a specific site in nature. I sketch out the elements that I think really represent the place and then put them together to form a pattern!Where do you find your inspiration? Is there something specific in nature that inspires you?Every corner of nature fascinates me; even something as minute as badger droppings are fun to find and make me look forward to summer — you can see what berries they had dinner, for instance. Sitting and watching is an important part of it: staying to see what the ants are carrying back to their home is just as fun as watching a rainbow rise over the horse meadows in the early morning mist. Just before I started the collection, I could feel my heart longing for those first telltale signs of spring and summer. I was listening to Swedish folk songs such as Vårvindar Friska (Fresh Spring Winds), Längtan till Landet (Longing for the Country), Uti vår Hage (In Our Garden), and Gustav Fröding’s Strövtåg i Hembygden (Hiking in the Homeland), and I took a lot of creative inspiration from these. You might say that it’s a kind of encounter between folk romance and field biology.

Please Welcome Anna Maria Larsson — Photowall's new DIY blogger!

Please Welcome Anna Maria Larsson — Photowall's new DIY blogger!

Hi Anna María! We are so happy that you’ve started blogging with us here at Photowall. How does it feel?    It’s been great fun! I’ve had an eye on Photowall for a little while and thought you had lots of exciting products that I really enjoyed. I’m looking forward  to getting more familiar with your catalogue and also working on things myself! I think it’s going to be great!    For those who might not know you, can you tell us a bit about yourself?   My name is Anna María Larsson and I work primarily as a creator. For as long as I can remember, I’ve always been quite deft and have built my own stuff and created things with my hands. I love finding new uses for things that already exist — sometimes I like to pretend I’m MacGyver. I am a trained Digital Art Director and have worked in advertising and design agencies as a graphic artist, designer, and art director. In 2017 I came in second place in Superskaparna (Super Creators), a competition for do-it-yourself and home improvement projects. I hold workshops for both adults and children and have been a DIY editor in several different magazines. You can occasionally spot me on TV, most recently on Dessertmästarnas Jul (Dessert Masters Christmas). I also have a blog, an Instagram and a YouTube channel.What are you working on now and what do you hope you can offer with your blog?I enjoywriting articles and creating DIYs that hopefully inspire more people to take up their own creative projects. I intend to take a close look at the trends in this coming year, do some of my own tests on the various products available, and come up with some exciting DIY projects that you can easily follow along with and do yourself. It’s fun to be able to change something yourself with few means and see how something completely new comes out of it. Aside from that, Ienjoy creating things with my hands. It has a soothing effect on the body and can really reduce stress.How did you come to start blogging? And what is your favourite thing about it? I have been blogging for many years. It started out as a diary form when I moved to Piteå to study. It was around 2014 when I started posting my DIY projects with some regularity and sharing the things I was creating. It was partly to collect everything I made into one place, but I also began to notice that people were really taking an interest in my projects and wanted to know how I had done it.After that, the blog became a channel where I could share a little bit of everything from my life — but usually centred around creation and the things I was making. Since then, the blog has partly been a diary where my audience can accompany me during my days. It’s a wonderful collection of the many great and beautiful memories of all the things I have done, seen and experienced. It feels nice to have so many nice memories gathered all in one place.What is your most memorable DIY project?All of DIY projects I did as part of Superskaparna. To make things while under such intense time pressure, with five cameras constantly around me, all as I strove to be creative and to make nice pieces. It was a real challenge! I am still incredibly pleased that I managed to make everything that I did, from a great chandelier to a lamp made from of old toy cars. I also concocted a necklace made from PET bottles, a doghouse, a headboard for a bed, a folding wall, and I even transformed a bureau from a flea into a vibrant piece full of fabric and colour. There was also a necklace of rope, table settings for a party, and honestly much much more. I'll never forget that experience. It was a fun and absurdlydifficult challenge!

Interior design meets art – Emma Lindström for Photowall

Interior design meets art – Emma Lindström for Photowall

Emma Lindström is an established Swedish artist with several successful exhibitions in the USA, France, Germany and around Europe. She owns her own art gallery Anohaao gallery in central Gothenburg and is always relevant with new exhibitions.Her artistic work process has been a long journey with many years of experimenting with different techniques, colours and materials – something that is constantly varying and developing. At the same time, it is Emma’s mood, feeling and pure chance that guide the visual expression.The work always starts with selecting a specific colour scheme. Either based on a specified customer order or Emma’s current mood.When I start creating, I enter into a meditative-like state. I allow intuition to speak and process to lead the way. The first stages of the process include pouring and splashing with acrylic colours and various media. After that, I get on to the detailed work with lines and smoothing out techniques that shapes the final artwork.The vibrant and energetic wallpaper designs in the AURA collection are multifaceted and emotionally strong and give the room a positive and powerful energy. The wallpapers can encourage joy and creativity or harmony and relaxation, depending on the beholder’s own mood and needs at that very moment. The art is at the centre and speaks for itself. I hope and believe the wallpapers can yield a positive and powerful energy to the room and contribute in making it a place where there is room for creativity and joy, but also a place where it is comfortable to be", says EmmaEmma Lindström also talks about her thoughts about the collaboration and how it was to design her very first wallpaper collection.It has been very exciting and challenging to think in big formats and find aspects and colour schemes that are interesting and exciting. Having to be a bit more restrained and consider it as an interior design concept, whilst maintaining the artistic integrity of the original artwork some way. I think we have managed to pull off something that feels like a great marriage between interior design and art", concludes Emma Lindström.The AURA wallpaper collection is sold exclusively at Photowall and can be ordered as a fitted wall mural.

Flowery, colourful and big – new trendy wallpaper motifs from Iwa Herdensjö

Flowery, colourful and big – new trendy wallpaper motifs from Iwa Herdensjö

“I mainly draw clothing prints and have seen one flowery trend after another.I've drawn many flowers, but this time I had the opportunity to do as I liked instead of it being more about drawing the “right” type of flower print like with other projects.I felt it was important to draw two wallpaper motifs that are similar enough to go together but are not so similar that they are no longer distinctive – it should be like they are in the same film in some way,” says Designer Iwa Herdensjö.The collection, which features a playful mix of colours – wine, bright pink and turquoise – has a clear personal touch, as evident when Iwa reveals how the collection got its name:“Dare is the name of the colour of lipstick I have worn almost every day for seven years, so you could say it's a signature of sorts.”Iwa has a clear idea of which of the extravagant patterns she would choose for her own home and even which room she would put them in:“I would choose the orange/pink colour option of Stunner Peachy for the hallway.Personally, I see both motifs working exceptionally well in hallways.A wallpaper that confidently stands out guarantees a warm welcome or goodbye – depending on how you look at it," says Iwa Herdensjö.The exclusive Dare collection is only available at Photowall and consists of two motifs in five colour options. The motifs are available as made-to-measure wallpaper for £28 per square metre.

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