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Please Welcome Anna Maria Larsson — Photowall's new DIY blogger!

Please Welcome Anna Maria Larsson — Photowall's new DIY blogger!

Hi Anna María! We are so happy that you’ve started blogging with us here at Photowall. How does it feel?    It’s been great fun! I’ve had an eye on Photowall for a little while and thought you had lots of exciting products that I really enjoyed. I’m looking forward  to getting more familiar with your catalogue and also working on things myself! I think it’s going to be great!    For those who might not know you, can you tell us a bit about yourself?   My name is Anna María Larsson and I work primarily as a creator. For as long as I can remember, I’ve always been quite deft and have built my own stuff and created things with my hands. I love finding new uses for things that already exist — sometimes I like to pretend I’m MacGyver. I am a trained Digital Art Director and have worked in advertising and design agencies as a graphic artist, designer, and art director. In 2017 I came in second place in Superskaparna (Super Creators), a competition for do-it-yourself and home improvement projects. I hold workshops for both adults and children and have been a DIY editor in several different magazines. You can occasionally spot me on TV, most recently on Dessertmästarnas Jul (Dessert Masters Christmas). I also have a blog, an Instagram and a YouTube channel.What are you working on now and what do you hope you can offer with your blog?I enjoywriting articles and creating DIYs that hopefully inspire more people to take up their own creative projects. I intend to take a close look at the trends in this coming year, do some of my own tests on the various products available, and come up with some exciting DIY projects that you can easily follow along with and do yourself. It’s fun to be able to change something yourself with few means and see how something completely new comes out of it. Aside from that, Ienjoy creating things with my hands. It has a soothing effect on the body and can really reduce stress.How did you come to start blogging? And what is your favourite thing about it? I have been blogging for many years. It started out as a diary form when I moved to Piteå to study. It was around 2014 when I started posting my DIY projects with some regularity and sharing the things I was creating. It was partly to collect everything I made into one place, but I also began to notice that people were really taking an interest in my projects and wanted to know how I had done it.After that, the blog became a channel where I could share a little bit of everything from my life — but usually centred around creation and the things I was making. Since then, the blog has partly been a diary where my audience can accompany me during my days. It’s a wonderful collection of the many great and beautiful memories of all the things I have done, seen and experienced. It feels nice to have so many nice memories gathered all in one place.What is your most memorable DIY project?All of DIY projects I did as part of Superskaparna. To make things while under such intense time pressure, with five cameras constantly around me, all as I strove to be creative and to make nice pieces. It was a real challenge! I am still incredibly pleased that I managed to make everything that I did, from a great chandelier to a lamp made from of old toy cars. I also concocted a necklace made from PET bottles, a doghouse, a headboard for a bed, a folding wall, and I even transformed a bureau from a flea into a vibrant piece full of fabric and colour. There was also a necklace of rope, table settings for a party, and honestly much much more. I'll never forget that experience. It was a fun and absurdlydifficult challenge!

Interior design meets art – Emma Lindström for Photowall

Interior design meets art – Emma Lindström for Photowall

Emma Lindström is an established Swedish artist with several successful exhibitions in the USA, France, Germany and around Europe. She owns her own art gallery Anohaao gallery in central Gothenburg and is always relevant with new exhibitions.Her artistic work process has been a long journey with many years of experimenting with different techniques, colours and materials – something that is constantly varying and developing. At the same time, it is Emma’s mood, feeling and pure chance that guide the visual expression.The work always starts with selecting a specific colour scheme. Either based on a specified customer order or Emma’s current mood.When I start creating, I enter into a meditative-like state. I allow intuition to speak and process to lead the way. The first stages of the process include pouring and splashing with acrylic colours and various media. After that, I get on to the detailed work with lines and smoothing out techniques that shapes the final artwork.The vibrant and energetic wallpaper designs in the AURA collection are multifaceted and emotionally strong and give the room a positive and powerful energy. The wallpapers can encourage joy and creativity or harmony and relaxation, depending on the beholder’s own mood and needs at that very moment. The art is at the centre and speaks for itself. I hope and believe the wallpapers can yield a positive and powerful energy to the room and contribute in making it a place where there is room for creativity and joy, but also a place where it is comfortable to be", says EmmaEmma Lindström also talks about her thoughts about the collaboration and how it was to design her very first wallpaper collection.It has been very exciting and challenging to think in big formats and find aspects and colour schemes that are interesting and exciting. Having to be a bit more restrained and consider it as an interior design concept, whilst maintaining the artistic integrity of the original artwork some way. I think we have managed to pull off something that feels like a great marriage between interior design and art", concludes Emma Lindström.The AURA wallpaper collection is sold exclusively at Photowall and can be ordered as a fitted wall mural.

Flowery, colourful and big – new trendy wallpaper motifs from Iwa Herdensjö

Flowery, colourful and big – new trendy wallpaper motifs from Iwa Herdensjö

“I mainly draw clothing prints and have seen one flowery trend after another.I've drawn many flowers, but this time I had the opportunity to do as I liked instead of it being more about drawing the “right” type of flower print like with other projects.I felt it was important to draw two wallpaper motifs that are similar enough to go together but are not so similar that they are no longer distinctive – it should be like they are in the same film in some way,” says Designer Iwa Herdensjö.The collection, which features a playful mix of colours – wine, bright pink and turquoise – has a clear personal touch, as evident when Iwa reveals how the collection got its name:“Dare is the name of the colour of lipstick I have worn almost every day for seven years, so you could say it's a signature of sorts.”Iwa has a clear idea of which of the extravagant patterns she would choose for her own home and even which room she would put them in:“I would choose the orange/pink colour option of Stunner Peachy for the hallway.Personally, I see both motifs working exceptionally well in hallways.A wallpaper that confidently stands out guarantees a warm welcome or goodbye – depending on how you look at it," says Iwa Herdensjö.The exclusive Dare collection is only available at Photowall and consists of two motifs in five colour options. The motifs are available as made-to-measure wallpaper for £28 per square metre.

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