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    19th century flowers in Martin Bergström’s new wallpaper collection

    Today we launch Flora Hysterica – a wallpaper collection in collaboration with Swedish textiles artist and fashion designer Martin Bergström. The wallpaper collection contains five unique wallpaper patterns all borne of the thousands of preserved plants in Martin Bergström’s herbarium.  

    By the age of three, Martin Bergström already knew the definitive book on Nordic flora, Den Nordiska Floran, inside and out, and his fascination with flowers has only grown. His intense interest in flora has manifested into a consistently expanding collection of preserved plants. Recently, it has come to include over 1000 flowers, with the oldest originating from the early 19th century.

    A flower picked roughly 200 years ago becomes like a time capsule pressed between the sheets of paper. I see this wallpaper collection as an opportunity for one small flower to bloom yet again and continue its timeline,” says Martin Bergström.

    The creation process for the Flora Hysterica collection involved scanning carefully selected flowers using microtechnology to capture every detail of each flower in the wallpaper pattern. The scanned image was then integrated with a coloured background and finally developed using mixing techniques and colour layers to achieve the right structure and shade. One wallpaper pattern can include up to 20 colour layers. 

    Flora Hysterica 2 by Martin Bergström
    Flora Hysterica 4 by Martin Bergström

    Martin Bergström integrated flora into all the wallpaper patterns in a natural way yet retained much drama in the process, which clearly showcases the artistry behind the collection and makes Flora Hysterica a perfect fit for every room.

    The collection oozes freedom, which when combined with Photowall’s flexible technology, makes it possible to combine varying pattern dimensions seamlessly to fit every wall of the room. I want to give people the opportunity to create their own little world in their home – a life filled with decoration in a space for reflection and daydreaming,” says Martin Bergström.

    Flora Hysterica Wallpaper Collection by Martin Bergström

    About Martin Bergström

    Like traditional fairytales, ominous story lines collide with delicious illusions in the work of Martin Bergström. Educated in Stockholm and Berlin, his MA in textiles has turned his compass towards fashion, but his first love has always been fiction – bringing mesmerizing stories to life through creative direction, set design, costume and illustration.

    The Flora Hysterica is available exclusively from Photowall as made-to-measure wall murals costing £29 per square metre. The interior photos are styled by Martin Bergström and shot by Thomas Klementsson.

    Press Room   
    High resolution press images - Martin Bergström Flora Hysterica

    Press Room - See all previous press releases  
    High resolution images from previous press releases 

    For interview inquiries, press releases, wallpaper samples and further information, contact Maria Gromova Tällberg,, +46 (0)702 720 302.

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